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Web Survey Bibliography

Title Pro and con: Internet interviewing
Author Anonymous
Source Marketing Research, 11, 2, pp. 33-37
Year 1999
Database ProQuest
Access date 17.05.2004
Abstract Market researchers debate the pros and cons of one of the most talked about topics in market research today - Internet interviewing. Internet interviewing offers many advantages ranging from fast survey setup and execution, to a more convenient process that provides for high respondent participation, according to Bill Ahlhauser of Americom Research Inc and Phil Levine of RYSA OnLine. But like any new research method, Internet interviewing has glitches that need tweaking before more researchers accept it. Dale Kulp of Marketing Systems Group Inc. and Rick Hunter of SDR Sampling Services have problems with Internet interviewing.
Access/Direct link ProQuest (full text)
Year of publication1999
Bibliographic typeJournal article
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Web survey bibliography - 1999 (45)